These are lenses for seeing what the company needs next. Each metric library has about nine measures per area.
Rank the areas by the question you most want answered first. The order stays in view when your quiz result names the first things to look at. Sales can expose a handoff problem; marketing can expose a demand problem; product and offer can expose a margin problem; fulfillment can expose a delivery problem; profit and finance can expose a visibility problem; AI and systems can expose a repeatability problem; enterprise value can expose a transferability problem. The point is not to score every corner at once. It is to choose a useful lens, name the next question, and keep that choice visible while the company moves.